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Final Point
Becoming Street Smart In
Your Sword Shopping
by Adrian Ko
There once was a man named "John" who was in the market for a sports
car.
When the color brochures came in the mail, John immediately tossed aside
the usual junk mail, personal mail, and important overdue-warning bills
and allowed his eyes to lavish upon the rich colorful photographs of the
newly available sports cars. Each muscle car was a monument to visual
decadence - bright fire-red gloss finishes with larger-than-life wheels,
leather sports-car seats oozing with sexuality. Cars radiating with pure
power to whomever possessed it.
Without hesitation or further reading, John was off to the dealership,
ready to spend top-dollar on his new plaything. Down at the local
dealership, the salesperson's teeth gleamed with a preternatural
brightness as if he had discovered earlier that chrome polish were good
for his dentalwork.
John was guided from car to car. His host delivered a cacophony of
exciting sales pitch, having sized John up and determining what would
appeal most to the young professional, and thus urging John to sit in,
test-ride, and feel himself as part of each car he perused.
Finally one "felt" right. "Oh, this is you! Totally you!"
cried the salesperson. John nodded approvingly with a wide and proud
smile, knowing subconsciously that if he hadn't, one might question his
fashion sense or even his intelligence. Of course, while nodding, he knew
the
right thing to do was to ask the usual questions. But unfortunately for
John, he was merely a driver and did not know a spark plug from a
cigarette lighter. Nor had he studied consumer reports magazines, so John
wasn't making an informed decision. Nor did John understand the finer
points of cars and their intrinsics to know which was better or not, let
alone determine whether some of the more incredible claims of the
salesperson about the car were even true.
As quickly as the ballpoint pen's ink dried on the dotted line, John drove
home in his new red baby. For a while, John drove in his V8. The sports
car elevated him immediately from "nerd" status to "stud". Those who
would
typically pull in front of him prior would now be in reverential fear of
this gleaming red streak of death driving down the highway.
However, after a while, something strange started happening to the engine.
The air conditioning started smelling funny. Either too cold or too hot,
never just right. The suspension felt oversensitive to every speck on the
road. And, to make things worse, the car really wasn't the babe-magnet to
the girls of John's dreams. In more or less ways, the car failed to live
up to what the advertising brochures and the salesperson had claimed.
Now, was it John's fault? Should John have read the consumer reports?
Might he have familiaraized himself more about cars so as to not purchase
a lemon? And what about all that cool-sounding sales-pitch? Was the
brochure outright falsely advertising, or was it correct only from a
certain perspective such that the consumer would be guilty for imagining
the wrong thing? Or should it be up to the manufacturer - or sales
brochure - or even sales person to prove these claims?
Sometimes for the newcomers to swords, the wide variety of swords on the
market can be most confusing. Each will extol their products with
virtues,
means of manufacture, touting "the highest quality" and being made from
"the finest materials". Because people are more likely to believe a thing
if it is written, this puts the beginning collector at risk of various
sources of seemingly authoratative and correct information. Different
sources have different standards, definitions and expecatations of
quality.
What will you do? Will you drop top dollar like John and purchase what
seems great in appearance and sales pitch - to find later that the product
failed to live up to its claims? Will you accept as fact all that the
sales literature claims?
What it boils down to is this: should the consumer be placed in the
position where he or she has to prove the information claimed by the sales
literature? Should the sales literature be more concise in its claims
such that it is not a matter of interpretation? Should the sword shopper
expect more and be more informed?
Whose responsibility is it to separate fiction from reality when a new
collector is ready to make a purchase?
"The difference between fiction and
reality? Fiction has to make sense. " - Tom
Clancy
BACK to Summer '99
Index
We hope you've enjoyed this issue, our labor of love.
Our next issue is our Fall '99 edition, out in October 1999. We also look
forward to any financial support, advertising-swapping, or ad space
purchases so we can continue to keep this free to our readers.
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